Rick's Bait Tackle & Marine

This place is great! Always friendly. Small shop but they’ve got everything you need to fish the area.
Reasonably priced (rare in 2023)
Caught this bad boy on fresh shrimp.

One stop shop for all your fishing needs!! We showed up from out of state and got loaded up fully with tackle and bait with the help of the guys working. They have affordable priced gear and high quality gear depending how much you want to spend.

They have live bait, frozen bait, tied up surf/bottom rigs, all float fishing and shark fishing equipment on site. Don't go anywhere else!

Love this Place.
I always make this My Tackle stop Before we Head Out fishing.

Ricks is the place to go for bait and tackle in the Jacksonville beach area. The staff is courteous and knowledgeable highly recommend

Been coming here for over a decade. Rick's is one of the best bait shops in town.

This is my kind of place simple with a ton of knowledge. I had the feeling that I was getting great value

When I was searching for a kayak, I strongly considered purchasing online to avoid the hassle of driving all over town and possibly saving some money. I am retired military and was looking for two Vibe kayaks for my wife and I. I posted on the business page asking if by chance they gave a military discount since many stores around here do. Rick personally contacted me on Facebook and assured he would take care of us, and he was true to his word. He invited us out to go over some options and make sure that we were satisfied with our decision to choose the Vibe. Before we left the store he placed a special order for our kayaks. We took delivery yesterday and couldn't be more happy with our decision to purchase from Rick's. As a business owner myself, I know how important customer service is, and Rick treated us like family from the initial contact. If you are ever in the market for a kayak or any bait and tackle needs, go see Rick! You'll get treated like family!

I have considered moving back to Jacksonville just to make this store part of my daily life again. When I moved to Jacksonville long ago and got into fishing I was here almost daily for 4 years. Since moving to Tennessee, I miss it every day. Their bait, knowledge and products were always top-notch. I'd get to belly ache laugh unintentionally very often filling up bait buckets.. I miss them and hope the family can forever keep this location going.

Great local bait and tackle shop. With fresh bait, good prices and good people

Everytime I go in there they are very helpful and friendly. If I am shopping for fishing gear this is my first stop. SHOP LOCAL!!

Me and my boyfriend get our bait from here all the time. It's a lil grumpy old white man there most times that just set in his ways but otherwise it has all your fishing needs.

A great local bait shop run by a helpful staff. I'm more than happy to wear a mask into the shop to protect myself and others. These are the last people looking to "control " someone. Go fishing be happy and leave the politics at home

Everyone is so friendly and happy.

Another absolutely amazing experience for the books. They have anything that you forgot, including a quick bite to eat before or during your fishing trip. This is the place to go. No question. Some days, you'll wanna be early to get your preferred bait fish, they stay busy over here.

I bought a Penn 3000 combo here. The epoxy holding it in place was poor and it was a manufacturing error. Ricks Bait & Tackle swapped out the rod for me and got me situated. Great customer service and quick to help. Their prices are also very reasonable. Love to see stores like these.

Joe Duvall

Opens early so you can get what you need and not be late on the water. Exceptional local knowledge to share with visitors. Very fair prices. Friendly staff and friendly anglers.

I was BLOWN AWAY with how well I was treated here and the prices are great. HIGHLY RECOMMENDED! I will MOST DEFINITELY be a repeat customer! I am a business owner myself and I entertain alot of my clients, so I buy ALL of my tackle here. I bought about 100 jig heads last week and was treated with nothing but RESPECT and they were very concerned about customer satisfaction

Linda was awesome. Very helpful and made me feel comfortable even though I'm a beginner. Definitely coming back!

I've been buying bait and fishing gear from Rick's for the last 3 years. The staff in there never misses a chance to bust my balls, and I wouldn't have it any other way. You can always count on them for great fishing advice, and they will all make you feel as if you've been good friends for years. Wouldn't think of going any place else, and looking forward to getting my picture on their wall with a fat red soon.

Very friendly staff eager to assist you finding whatever you need or want. A wide range of products from freshwater to saltwater (inshore and offshore) , live bait , frozen bait , terminal tackle , hooks galore.
One-Stop shopping for your fishing needs !!