Iceland Supermarket Braintree

Fantastic shop and very friendly staff and very clean store and lots of deals and new food products in the store

They have such a massive selection of different foods now.

Good selection of quality frozen products and cheaper than most supermarkets

It's nice to shop and hand over your bags for delivery at no extra cost.

First time user of this store. Very good selection, fresh & frozen. Prices are very reasonable. Needed assistance, staff member indicated where the item was. Very helpful. Like the idea of helping yourself to shopping bags, once done then you say how. Many bags you have used. Well done one and all.....

People are always comparing tesco asda and morrisons against aldis and lidel but Iceland have some real bargains

Nice and clean well manored staff easy shopping experience

Staff always polite and helpful. Some of the Iceland home brand stuff is amazing! And now they stock lamb in the fresh meat section which is brilliant, only wish it was a bigger branch but it has enough for what a person could need.

Iceland's is a pleasent place to do your daily weekly or even monthly shop, all staff are helpful and polite the store is very clean and well planned out. Food range has developed and bettered over the reason. Variety is more quality is good. Well recommend.

So so different to my old local Iceland. I have recently moved to the area and its so pleasent to visit this shop. Staff friendly and polite store is well stocked. Chingford branch need to take some lessons from this one

I didnt go in .My son did ( due to iceland braintree stocking products in the same place
It was easy to direct him to the products i needed
Im gluten free and diabetic
Comments on iceland from colin essex .can be found on the coeliac message board ( a open chat site for coeliac's)
I can get all the basic' for my condition there .especially in lockdown

Economical. Excellent service especially by the lady on the cash out,desk.

Nice to walk around pick what you fancy and take your time 😊

Reasonable priced, nice clean store plenty to choose from 😊

Friendly service and delivery slot convenient, saving me carrying my bags of shopping. We'll stocked store.

I think Iceland is the best place to get a food shop cheap prices for you're food shop, it always clean and product is never out of place and the staff is very friendly and helpful, today on 13/11/2018 I went to Iceland with my other half, My child and her friend I got served by Leah and she was helpful and kind, friendly and she was playing around with my daughter making her laugh and help my daughter friend and gave her a chair for her to sit on as she looked tired and unwell. Thank you leah and Icelands

Did my shopping in-store and got a delivery slot as they were packing my goods. It really couldn't be simpler. Would recommend delivery especially to those with heavy goods.

Good cheap shop. Free delivery over £25 with good time slot so you don't have to waste time waiting in for them for too long.

I love Iceland, they're always friendly and very helpful. Good prices on brand items and a great own brand range, with no palm oil!

Excellent store. Staff are helpful and polite. Good product range and cheaper than other supermarkets!