Sports Direct

Pretty good as far as Sport Direct goes. Great variety of products and services (picture attached). It's in a very nice location right in Piccadilly Circus, though you won't find parking anywhere in the area. Prices are ok for the middle of London.

Huge store! Tiring to get to the very top but a a huge variety of items.

Very good service and advice ....quality shoes are not cheap but was well looked after .

Visited today and the system said that they didn't have the shoe in my size. The shoe on the rack was my size so the assistant said he would further check outback. There was one last box and the shop staff went the extra mile and was friendly. I visited another store elsewhere yesterday and wasn't impressed. Thanks Omar

Had a great experience buying some running shoes thanks to Marshall on the top floor, he was incredibly helpful in analysing my partner's running form and suggesting the best running shoes for her without being pushy. Highly recommended!

Today we were visiting Sports Direct at Piccadilly to find running shoes and we were amazed by professionalism of Alex. He made all measurements and gave many tips. It was really great experience, thanks Alex!

They are selling suitcase at very reasonable prices. This place will be helpful for some tourists who have bought too many things like me.

I don't care what they say about the guy who runs it. You have kids who insist on top name brands (Nike Adidas etc) either pay Mr Ashley a third of the JD Sports price or get ripped off.

Good got my NEW CHELSEA SHIRT WITH MY NAME ON BACK LOOKING GOOD friendly and happy staff well done great to have you back from lockdown

Great store with lots of match-shirts. Used to be only the biggest teams but this year I found other teams as well such as Southampton, Sunderland etc.

Is a pleasure to buy always here whit discount half price. Nice one

Great place for all your workout needs. Nice staff ready to help you

Met a Liverpool fan who happened to work there. He was excited to see someone wearing LFC jersey. ;)

I always love to shop at sports direct you can see and buy what you really want.

Great value for the prices. Dedicated to sports as is and not just sporty style

One of the best selection of sports products on offer in one shop

Always Helpfull and Usefull staff

Many stuffs on sale but unfortunately i didn't bring much money back then

Alan on 1st floor first class customer service
A********

Good joint. Good selection. Nice staff.