Salumeria Ruocco

The owner of this place is very lovely and welcoming. You can see that he is very passionate and knowledgeable of what he do. He helped us select a wine that suites my taste. And he hit it! I feel so home-y and will def recommend this place and go back again! A must visit in Naples.

We looked for a place to buy some wine and came across this place. First of all the owner is so lovely and friendly! He helped us with picking the right wine, made us laugh, and welcomed us with open arms! We bought some tasty rich red wine and I would definitely recommend! Prices are affordable too!

Picture this: it's storming and you're on your way home. You see this little shop and think "let's grab a limoncello"... you start to talk with other people who are also there having a charcuterie plate with wine and waiting the storm to stop... Alessandro is cutting mortadella and pouring wine. Fantastico!! Come here if you can

We came here because we read all the great reviews about the owner. They are completely true - he is absolutely amazing, so welcoming and nice. We paid roughly 30 euros for this meal in two (with wine, cheese, meats, and salad), which I think is really reasonable for this authentic and tasty experience!

The host/owner is knowledgeable about exactly what he does best! Wine, cheese, cold cuts and olives! What a treat 😋 GoGoGo! 😊 The owner “Alex” is world class 🤌 Until next time!! 🫶🏻

This wine shop also has a deli and you can have a glass of wine while you watch the world go by. I first came here two years ago when a friend and I happened upon it one evening when we saw there were a seats outside and weren't quite ready to go back to our hotel. The lovely owner served us some wine and a cheese & meat platter, telling us about the wineries and local producers. Having come back to Naples, I sought this place out again. The owner was just as lovely. He chose a selection of delicious cheese and meat, plus a white wine that I really enjoyed. Whether you're after a bottle of wine or an aperitivo, I really recommend this place. The warmth of the owner and the quality of the produce have left me with some very warm memories from my two visits here.

beautiful place. a great gentleman who has a lot of knowledge about wines and things in the store. brilliant selection of wine and snacks to go with it. This is how I imagined Naples.

Wow. Bresaiola, prosciutto crudo, salumi, fresh mozzarella, bread, olives and so on all hand sliced with the care of a professional.

The man at the counter was very kind. He told us about the different wines and gave detailed recommendations. Prices were very good too. Saw similar items for double near the port.

Our trip would not have been complete without the discovery and multiple visits to Salumeria Ruocco.

Growing up near Napa Valley, I was extremely excited to dive into the world of Italian wines, but was a bit overwhelmed on where to start. Thank goodness we met Mr. Ruocco, who provided numerous, delightful recommendations for both food and wine.

We enjoyed the first set of recommendations so much, we returned a second time (we were only in town for 4 days!), where we were met with excitement and appreciation. Mr. Ruocco once again took care of us by providing wonderful recommendations to try and enjoy. I look forward to returning to Naples merely to visit Salumeria Ruocco. Until next time!

On our holiday to Napoli we visited this place again and again. The wine, cheese and hams selection was amazing, as well as the atmosphere of the place being so lovely and accommodating! Thank you so much to Alexandro who was so friendly and knowledgeable of his products!

We had three days in Napoli and went three times - thank goodness we found it on day one! Alessandro and everyone in there made us feel so welcome, had a lot of tips on what wines to bring home and try and always had a delicious snack to go with it too. What a wonderful little gem, we will definitely be back!

Salumeria Ruocco is one of the spots I’d researched before visiting. I was extremely looking forward to sourcing some local produce and having a rustic Italian dinner with just some bread, prosciutto, salumi, mozzarella and some wine.

By all means, I am not well-versed in all the dairy and meat varieties Italy has to offer, so I was going to go for a 500-gram mix of any of the produce they would recommend.

Lucky for me and my friends, Alessandro Ruocco, the owner of the salumeria, met and greeted it us by the counter, behind the refrigerated display.

“Can we have 400 grams of some parmigiano and mozzarella, maybe a mix of your cheeses?”

He kindly reassured me with a single gesture to leave it up to him and started working.

To watch Alessandro at work is a joy in itself. He will take his sweet time and fully immerse himself in the process, coming up with ideas as he goes. He is in no hurry and does not flinch when suddenly the store is filled with five people and it looks like someone can lose his temper. They never do, they are all acquainted with Alessandro.

He will also give you a bite to taste almost whichever cheese or salumi he is cutting at the moment, so you can feel included in the process and understand what you are being served.

I am also happy to say he was extremely helpful in our selection of wine and recommended some of the local Italian brands and even gave us a lesson of the regions and the different grapes they cultivate.

I told him I am a big fan of the Jumila Monastrell and he advised me on what would be the closest to the Italian equivalent of the variant.

Alessandro, you are a class act. Thank you!

The best place in the city to buy local products at a fair price. The owner is polite and helpful, and gave us a whole bunch of wine and cheese to taste from. It was a true delight.

Wine, salami and cheeses, jams and pasta and sweets
and Alessandro, the kind, generous, thoughtful owner.
He carries a superb wine selection as well as sweets and pasta, and his deli counter is chockfull of salami and other meats along with cheeses. A wonderful place to stop.

Incredible wine and food for such great value! The owner is super passionate and friendly. Must go.

We went there a couple of days ago and it was a really unexpected highlight of our trip to Napoli. He is so passionate about his products and is always willing to share a bite with you. Thank you for being so welcoming! Greeting from Germany and Colombia:)

Ruocco Salumeria is a hidden gem that we were lucky enough to discover on the first day of our trip. At first it seems like an unassuming shop on corso Umberto, but once you step inside, you enter a magical little salumeria with the most welcoming atmosphere. Best aperitivo experience in Naples. Best place to buy artisanal products to take home at very reasonable prices. Fantastic wine, limoncello, artisanal beers, top quality cheeses & salumi, and tasty sandwiches made to order! 🥖 🧀🍷🍾

Perhaps the best part of this spot is the owner himself, who will greet you with a friendly smile. Alessandro, the owner, is one of the most attentive, kindest people you could meet. We got into conversation and asked him about wine recommendations, to which he gladly let us taste a few before deciding. He is extremely knowledgeable about wines, telling us about different varietals and fermentation styles. The local wines he sells come straight from wineries in Campania, many of which he knows personally so he can offer a deeper insight to the quality of the wine. After our first experience we have continued to go back during our stay in Naples, always being greeted by Alessandro’s smiling face and eagerness to chat and serve up some amazing food and wine. His pairings include not only cheese, salumi, and wine, but the details about each item, how it was made, where it comes from, and the history to accompany it. He even gave us suggestions about where to go in and what to do in Naples!

I truly could not recommend Salumeria Ruocco enough. Alessandro goes above and beyond, which is evident by how frequently people passing by pop their head in just to say hello. He truly made us, and everyone else that comes in the shop feel at home, and has easily become our dear friend. You would not regret spending an evening here to have a few glasses of wine, learn some history and culture, and bring home some amazing salumi and cheeses. Thank you, Alessandro 🫶🏻

A wonderful wine shop with an knowledgeable and enthusiastic owner. I was looking for a few bottles from Campania to bring back home was pleased with the suggestions, availability and affordability found here. I also picked up some olive oil while browsing.

Great place for wine, cheese and salami, also for friend talk. The wine there is great and Alessandro is a wonderful host who really knows a lot about the local products. We spent our evening there and didn't want to leave.