Al Sogno - GIOCATTOLI, BAMBOLE e PELUCHE

A beautiful toy store that I happened to stumble on while walking through the Piazza Novona. The entire store is gorgeous and filled with original, fun, quality items for all ages. Outside they had amazing window displays. One in particular was filled with baby dolls and carriages. It was wonderful to watch the delighted faces of both adults and kids who lined up to see the display. This is a must visit store in Rome♥

I came back after a year to shop some souvenirs once more. The people are extremely helpful and polite, you can find all sorts of toys there plus many interesting and not easy to find souvenirs. The interior is fantastic, it's like s step back in time. Situated in Rome's most beautiful piazza. I will always visit this shop every time I am blessed to be back I Rome. Thank you

Classy and elegant toy shop! Two floors full of fun options. Our kids loved the many options for stuffed animals 🧸.
Friendly and helpful staff. Prices are middle of the road.

picked up these tiny biplanes for €5 each. thought they were adorable and they can be hung up. the store itself is pretty cool with what appears to be a small museum upstairs of vintage toys and dolls. they men working were very nice

Best euros I ever spent, I wish I could just teleport to this place

Great little toy and trinket shop. Good pricing and good for souvenirs.

This is such a whimsical little place. It's easy to miss, but don't miss it. I could easily spend all day here. It's so imaginative and vivid. This is the kind of place where a seven-headed dragon hangs from the ceiling, and the top floor is filled with all kinds of stuffed animals. I recommend you bring your kids here, but remind them they can't touch anything. Much of what's here is fragile.

Best toy store in Rome. Great for typical Italian toys such as the Italian playing cards, or the Pinocchio-style puppets. Also sells high-quality replicas of Roman swords and armour.

IT IS TRULY A DREAM STORE. BEAUTIFUL AND HIGH QUALITY TOYS AND DOLLS AND A FAIRYTALE LIKE MUSEUM.

A dream shop for adults and a paradise place for kids, love it

Very nice store. My girl loved the doll.

Very interesting gift shop on Piazza Navona. They have many gifts to choose from and it covers a variety of interests.

very nice store run by lovely ppl, all Italian made souvenirs. I bought lovely handmade backgammon and leather chess

A toy store like a fairytale !!! My daughter was amazed by the variety of plush toys!

Every time I visit Rome this is the place I go to get souvenirs for my kids. Love this store.

Take the time to look around in this shop. It's really particular with historical toys.

Magic place - wearth to visit !

Buy here your souvenirs from Rome.

What a beautiful store.

BELLISSIMO E STORICO NEGOZIO DI GIOCATTOLI ! CI SONO RIENTRATO DOPO 20 ANNI ORA CHE HO UNA BAMBINA PICCOLA, L'ULTIMA VOLTA ERO ENTRATO CHE ERO PICCOLO IO ! E' CAMBIATO UN PO' L' AMBIENTE MA E' VERAMENTE UN SOGNO QUANDO SI ENTRA PERCHE' E' MOLTO BELLO E CARATTERISTICO , CI SI TROVANO PRODOTTI ORIGINALI ANCHE INTERNAZIONALI CHE ALTROVE NON SI TROVEREBBERO MAI ! LOCALE PULITO, ORDINATO CON IL PERSONALE GENTILE E COMPETENTE ! TROVANDOSI POI IN UN LUOGO DEL GENERE (QUANDO SI ESCE DAL NEGOZIO CI SI TROVA PIAZZA NAVONA DAVANTI ) NON SI PUO' CHE PROMUOVERE A PIENI VOTI