Mitsuwa Marketplace - New Jersey

He loves seafood so this was the perfect place to stop and grab everything. Looks just like the market in Japan. Had everything we needed. Beautiful selection of roe and cuts of fish. Well organized.
Most makeup was reasonably priced but there were some kids items that seemed a bit over priced but most things were at a regular or even cheap price point.
High quality Wagyu cuts that they really enjoyed.

All the food. Grocery store, several restaurants/lunch places and dessert options!! Got the purple potato on purple potato ice cream and it was phenomenal. Behind the complex is a great view of the city. Parking horrendous, but worth the effort between the food, the view and the other shops!

Great Asian market, but EVEN better samples! I loved the sausages and had to help myself to a second serving! 😋😋 I purchased strawberries straight from Japan and they were DECADENT.✨ Easily accessible via buses which run 7 days a week but not everyday.

I don't live in New Jersey so coming to Mitsuwa always feels like a mini day trip vacation. This place never fails to surprise me with products I've never seen before and the variety of foods is always amazing. I can satisfy all of my cravings here and still bring a ton back home to slowly enjoy. They have fresh produce, so many varieties of drinks, rice, teas, sakes, breads, ramen, snacks etc etc! The list goes on and on. I always walk out of there happy and already wishing I'll be going back again soon!

Mitsuwa is a large Japanese chain supermarket that anchors a strip mall containing other Japanese stores (e.g. Kinokuniya bookstore, Shiseido cosmetic store, Daiso dollar store, etc). It is one of if not the biggest and most extensively stocked Japanese store in the tri-state area. They carry many food items that are often difficult procure at other supermarkets (e.g. nagaimo used for okonomiyaki, shio kōji used for marinating, myoga (Japanese ginger), etc.). They also carry a wide assortment of non-food items from Japan (e.g. cleaning supplies, beauty supplies, rice cookers, cooking utensils, and on and on). It’s not cheap, but a lot of things are shipped directly from Japan. I especially like going to Mitsuwa when they showcase a particular region of Japan as you get to eat regional foods that you rarely see outside of Japan - right now, they are showcasing food from Miyagi prefecture in the Tōhoku region.

The supermarket also houses a very popular food court, confectioners including the high-end Minamoto Kichoan, a Japanese bakery, a café, an outpost of Royce Chocolate (a brand from Hokkaido), along with a few other stores. In the food court, Hokkaido Ramen Santouka and Omusubi Gombei are especially popular and often have long lines.

Just a word of advice - try to go during the week because the weekends are a complete zoo - long lines for the food and for tables, no parking, irritable crowds, etc. If you insist on going on Saturday or Sunday, I would recommend trying to be there early (as in 10 AM) even though most restaurants open at 11 AM.

get here early if you can to get parking! It’s super busy on the weekends as it should be bc this is the best place to get anything Japanese, food, groceries, books, toys anything you can think of really! It’s a cute little Japan.

I can’t explain how much I loved this place, it is very complete and it has a foodcourt with a lot of variety, place is clean and for a non Asian I would say it is a fun place to get to know about different flavors and products.

Mitsuwa is the only Japanese grocery store here in New Jersey and it’s food court is the biggest draw. I can find my favorite authentic Japanese dishes here and it’s all within my budget.

Go around 7:45 and the sushi will be market down. You can sometimes get some really good sushi like scallop and uni. The bakery have some really good chocolate muffin as well. Very addicting.

Edit: 2nd time around, they have a festival, got the crab chirashi. Not bad but a bit of shell in some places. Probably would go for the sushi in the fridge next time

I am Japanese and this store is genuine Japanese store and all restaurants was also genuine Japanese foods!
This place is like Disney Land for Us,
So much fun and enjoyable!
Since 6 hours away from my house, I can’t really go there often but Hopefully I can visit again soon.
They have real sushi, real fresh seafood and everything from Japan.
They even have cosmetics store from genuine Japanese brands.
You will be all day long to enjoy.
They have genuine Japanese book store as well and you can buy manga or book in Japanese.
If you like Japanese Anime
There is One Piece card place as well.
We called “ Gacha-Gacha” ( in Japan) machines at front of area, insert coins and get key chains.
From my experience, make sure arrive before at 10am, parking a lot will super quick to get full and once
get full
It is hard to find open spot! Especially on Weekends…. You will waste your time for hours and hours at parking a lot!
We visited so far 3 times and
More than 100% sure you need arrive before at 10am!

Neat marketplace! I went here with some Japanese friends from my college and it was neat to get a taste of a different culture without going to another country. I hope to visit Japan sometime soon! ありがとうございます！

I love the selection and the eateries that are inside. The outside stores are great for manga, statues and a nice discount store

I can’t even begin to explain my love for Mitsuwa Marketplace. Been going here since I was 4 years old and glad to see the place has stuck to its authenticity. In terms of groceries, Mitsuwa can be on the pricier side but everything is very high quality. Mainly Japanese foods, products and even skincare. I am always excited to go here since the place is very nostalgic. For the food court, it is the most authentic version you could find around this area. Here are some of my recommendations; the spicy miso from Hokkaido Ramen (pork broth), the Takoyaki from Hannosuke, the dumplings from Hanten. There’s so much food to try! If your craving something sweet Kai Creamery is the place to go, the purple potato (taro) ice cream is to die for. But off in the back is a donut place with the fluffiest matcha donuts which I also suggest. There are also many storefronts around the area to explore, I could not rave about this place any more! The photo is of purple potato ice cream with red bean from Kai Creamery!

Greatest Japanese market in the East Coast. It's clean, spacious, full of Japanese items, from frozen meat, fresh vegetables to ramen and baking goods. There are Japanese plum wines and kenzo sparkling from Napa Valley. Great fun with friends or come with family members, Always enjoyed the shopping, quick snack or dinner and a cone of ice cream with mont blanc topping!

Very huge Japanese supermarket, a great selection of products, I can spend over a hour to shop there

A year ago, my friend told me about this place, and at that time i was thinking it's just a regular japanese food or asian market something like that. And today, i just realized that this place is really amazing, i felt like i'm in a Japanese for the brand they sell and the food court they have are trully represent Japan in a small place like Mitsuwa Marketplace. Definately i'll be back and driving there for 1hr from Elmhurst, Queens NY. Highly Recommended!

I only had time to visit the supermarket itself, not the food court, but I was pleasantly surprised how large the place is! The supermarket is very clean and well organized. The aisles are clearly marked with names of items they contain and some products with a large variety such as rice, tea and soy sauce have additional boards with explanatory information, which I found very handy!

You'll find anything you want in here - fresh fruits and vegetables, frozen food, packaged food, ready made food, meats including wagyu beef, drinks, alcohol, sake, cosmetics, snacks and even an inhouse bakery, but what I loved and appreciated most was the fresh seafood & fish section with ready made sushi pieces!

Inside the supermarket I encounter several places offering to taste food, which is a great way of advertising! Since most of the items are imported, it's not a cheap place to shop, definitely not suited for regular food shopping, but a great place to get some exotic items and experiment with Japanese cuisine.

Visited in May 2023. Paid by card.

The ramen and shopping experience is always amazing here. Will definitely be coming back!!

Absolutely fantastic place to eat. It doesn’t cost as much because there are no waiters , but the ramen and tempura were awesome

The food inside is delicious and there are gatchas inside! The area is also very enjoyable to look around.