The Three Sons

More than your typical vacation sweatshirt stop. Yes, they have those, but their focus is on name-brand, active lifestyle clothing. Something for all ages.

You won't find better deals and name brand clothes at these prices. If you don't make a stop here you are missing out plus awesome people and conversations.

Great store. Great brands/variety! Nice to have a store like this around here year-round!

Everyone should stop here and support this business. they are very nice group of people that work hard to maintain a large selection of clothing from a variety of brands. I think they have very fair pricing. I know I could buy it cheaper online but I would rather be able to try it in first and also support a nice small businesses like this

You could not find a staff more concerned about finding what you want. Lots of space in this old wooden cabin!

A place where you are always treated with the care and comfort we know everyone deserves.

Got some nice Patagonia gloves and a pair of Nike golf shorts, employees were helpful, shop was very cozy. Will return!

The 3 sons is an absolute legend in the lakes area. A must stop and shop. Herman, Paula, Brian, Emil, Matt, Sue. All names to remember and friendly faces you never forget

One of the best places to shop in the area!! The people are always really nice and helpful... Huge variety of okoboji items and other name brand clothing & shoes at a great price. I believe that everyone visiting the area should definitely stop in and be surprised.

AMAZING!!! i got a sweatshirt and blanket, which are both very comfortable and warm!! the people working were very nice, except for this girl who kept giving my family and i dirty looks. creaky floors and interesting layout, but great service and selection of items. hats and socks and shoes and blankets included!! my mom said its just like it was when she went as a small little girlie!!!

Love the inventory @ The Three Sonsn which is the home of the 'University of Okoboji' apparel plus the U of Okoboji sweatshirt blankets! If you don't own 1n you shoud...if not 1 for every member of the family!!
So much variety and so many great brands! The owners Emil & Herman and all the employees are so helpful! To top it all off, yesterday when I went in...not really with anything on my mind to look for...I came out with so many awesome purchases! Emil took the time to gift wrap (birthday & Christmas), put name tags and bows on every one! Plus he soft gift wrapped 2 and put in boxes that are ready to address and mail!! It is Oct 20th and I am way ahead of schedule. God Bless the Richters as they continue to Bless all of their patrons!

The building may be run down, but the spirit certainly is not! The owners and staff here are great, lots of variety, cool memorabilia, and I appreciate the effort they put into the Okoboji races year after year.

One of the only clothing retailers in the area offering higher end merchandise.

If you go, you have to learn the history of this amazing gem of a store. Home to the U of O, and so so so many amazing brands. Definitely will surprise and delight you. Run by a phenomenal family who are dedicated to the lakes area.

Gotta stop by this mecca of clothing and footwear. You'll never be in a more unique store. Happy to be served by the Richter brothers in person. Not often will you find the store's founders serving customers at age 70 (80 maybe).

This is a classic and the best place locally to find top brand clothing. It's also the key to find your nostalgic University of Okoboji gear. I don't like spending immensely on my clothing, so I take advantage of the great deals they have several times a year on their tip brand apparel.

Cool store with all kinds of outdoor gear, especially Okoboji-themed goods. Fun to check out even if you aren't shopping for anything in particular.

The selection is incredible and the historical family business story is awesome! If your passing through Milford or visiting Okoboji, you need to pick yourself up some Okoboji U apparel - so cool!

Lovely family owned business. Amazing selection of clothes. Be sure to check out the sales upstairs.

This is one of my all time favorite places! Prices might seem high but this is high quality merchandise not a discount chain! They have the best variety of Birkenstocks!

You will not find a retail store with better service and genuine appreciation for shopping local. We looked at Scheels, Macy's, and Von Mour for a pair of Birkenstock saddles. Only 3 Sons had the style we were looking for.