Edge of Urge

My favorite boutique I stopped in during my time in Wilmington. There's so many cute little items I wanted to buy! The owner was also super friendly.

My 16yo daughter and I loved everything! Lots of unique items for gifts or for yourself. The two young ladies at the register were so friendly. Will definitely visit when we’re back in town.

Love this store! Unique items, fun, creative designs, and a great place to find gifts.

I come here every couple of weeks because they’re constantly restocking with the cutest clothes, jewelry and gifts! I’m a bigger gal and this is the one store I can shop in and try on clothes and THEY FIT! Perfectly. I have so many statement pieces from here that are high quality and last forever. Worth every penny to feel as good as these clothes make me feel. Not to mention the staff is so helpful and kind! They’ve given me their opinion on things I’ve tried on and have gone above and beyond to help me in any way they can. I appreciate you guys! Thank you

Popped my head in to take a look around while doing the tourist thing and so glad that I did—this shop is not your run-of-the-mill quirky bits and bobs store. It’s REALLY well curated and you can tell that there was thought put into everything for sale! I had to take a second lap around because I kept noticing something interesting I missed the first time. I wish you would open a store in NYC, I’d be there every day...! In the meantime, I’m very pleased with my Heathers prayer candle and wooden RuPaul magnet. They’re brilliant. Love love love this place!

Edge is my favorite store in downtown Wilmington! They always have the store stocked with super cute, high quality clothes. I personally LOVE that they have so many graphic tees; a lot of them have adorable positive messages on them. If you’re ever looking for a gift, this is definitely the place to find it. They have candles, locally made cosmetics, and so many fun accessories. Basically all of my socks and jewelry are from there. Also, the ladies running the store are super sweet and willing to help in any way they can. If you can’t find a size at their store, they’ll call and see if they can have it shipped from the raleigh one!!

Let me just put it this way, if I lived anywhere in the world, I would continue to fly just to be greeted by the most thoughtful staff and coolest items a store has to offer. This place is my go-to when I need a gift or just something pretty in my life because literally every item is so special. The baby section is also one of my favorite places because, like all things from this shop, the quality is amazing. The jean jacket pictured (that is too big for my baby because I couldn't wait to see her in) is even soft! For her 1st birthday, I was in a frenzy just making sure everything was perfect for her Unicorn themed party. After my second time in Edge of Urge in two days, because you will never find so many cute things in one spot ever, the manager, Jess, literally offered her unicorn shaped earrings that she was currently wearing for me to wear during the party. Who even does that? Edge of Urge. Because they are that wonderful. Go to this shop. Buy all of the things.

SUCH good vibes at this store. It's got everything my eclectic, funky-decor-loving heart could desire, and staff is always accommodating and friendly!!! Not to mention, a lot of the items they stock are local or from small-businesses!!! Woot woot!

Edge of Urge is hands down the cutest store in Wilmington, NC! Possibly even the cutest store in the USA. The staff is so friendly and helpful. I go here for literally every single gift I have to buy my friends and family. Cute stuff, funny stuff, baby stuff, it’s got something for everyone!

I could have spent all day in here! Cute clothing selection and TONS of fun,unique gifts and local goods as well! Cassie was super sweet and even gave a fantastic lunch suggestion, I just had to come back and thank her for making my first day in Wilmington a great one!

You so rarely find a gift store like this with inventory thats ALL cute and nice quality. I visited in person with family and my sister has since ordered stuff online... communication, packaging, and attention to detail were all great. Edge of urge has made us feel like valued customers!

Lovely store with the most lovely workers! I want to buy everything in this store, I find the most unique gifts, and is essentially my go to shop for gift getting!

Great little boutique. They have some good quality brands, and the service is always awesome. Employees are very helpful, friendly, and easy to talk to. Wilmington has a lot of great downtown clothing stores, this is one of my favorites!

I Loooooove this store! Can’t go downtown without stopping by to browse! Sometimes I don’t even purchase anything, just love the vibe of the store. The staff are super friendly, helpful, and cool AF. Even my baby likes it there! Can’t say enough good things about this place, do yourself a favor and check it out.

Hi hi I just left ANOTHER review on EOU Raleigh’s page but since I just got my third EOU order of quarantine and I can’t shut up about how much I love them, here I am again! EOU Wilmy was the first EOU I popped into waaaay back when I was like 17 and for the past 6 years some of my favorite memories are walking down Market Street with my best friends, popping into Edge of Urge and buying more Stay Home Club stuff than I needed, and spending time talking to everyone in the store because they are SO kind. When I moved back to Raleigh after college, at the top of my PROS list was “EOU DOWNTOWN!!!” Thank y’all for everything you do, can’t wait to shop again in person 💕✨

Absolutely wonderful items in this beautiful shop. So much is one of a kind and often local or from smaller designers with a fresh outlook on aesthetics. I hope they stay in Wilmington for a long time!

Great place to find fun edgy unique stuff

My absolute favorite shop to get local merchandise and support a small business. They have the cutest items. I highly recommend visiting this place when checking out downtown Wilmington.

love the atmosphere in this super fun shop! staff was friendly and helpful and selection is awesome! must visit if you're in the area :)

Even for us mature ladies there are some great items at Edge of Urge. Sure, a lot of the clothing is for the younger set but they have some great accessories there and often get very cool shoes and hand bags too.