Lure

Love this boutique! It is my go to shopping spot when I visit Wilmington. I’ve purchased a wide variety of pieces from shoes and jewelry to dresses and lounge wear and have never been disappointed. The staff is always extremely friendly and helpful. The styles are very unique and good quality. Great experience every time!!!

I've lived in Wilmington for 2 years and found Lure the first time while checking out Front St and all it has to offer with my husband. I love Lure! I spend too much, every time I'm this boutique, because i always find wardrobe pieces that i can't be without, including jewelry and accessories.
This fashioniesta gets her fix every time. 😊🌺 The gals that work there are very kind and helpful, and I've really enjoyed that too. Highly suggest checking it out.

The girls in here were amazing and very helpful. Nice shop with very pretty and unique things. My daughter picked up her prom dress here and it's perfect - and affordable! I also appreciated the assistance with getting a few accessories for just the right finish! Thanks girls!

I visited Lure searching for a dress for my 22nd birthday party, and normally dress very conservatively, but was looking for something a little out-of-the-box for this occasion. I asked the very kind woman working there to help me shop, and for her advice between multiple dresses. She obliged and made me feel like she was shopping with a friend instead of being exasperated that a customer required so much time and help. I ended up finding two dresses that I loved with her help, and as they were on sale, got to purchase both instead of having to choose.

I love Lure. Every time I find something I love. The staff is so helpful. Rheanna is amazing and always goes out of her way to help me find the perfect outfit. I showed up right before they were closing. Rheanna didn't care and helped me find the perfect dress. Try to find that at the mall. Love this place!!!

Great store with a variety of nice merchandise and friendly store personnel. Always on my itinerary when I go to Wilmington!

I have purchased three gemstone rings from here that are all beautiful quality and I will return in the future for sure! Also super cute sunglasses in stock

We had a great experience at the store today! The staff was very helpful and friendly and we were able to get a prom dress and a graduation dress for very reasonable prices.

I love this store so much! A little pricey but it is so worth it. They are very helpful and their clothes are adorable! They are by far one of my favorite stores.

Such a unique stylish boutique. Staff was on spot in every way. Will definitely be my “go to boutique “ when visiting Wilmington in the future.

Bought a dress from there yesterday and I am in love! The staff is also so nice and friendly! Support local!

Everytime I come in the staff is so helpful and always makes them readily available! We need more places like Lure in Wilmington!!!

Great selection very reasonable prices really pretty jewelry

Really cute clothes, nice selection and variety of colors and styles

Very kind and very helpful

Helpful sales associates

Very friendly staff

Beach stuff