jaZams

I went in to purchase some gifts for my 4-year-old granddaughter. The woman who helped me was very knowledgeable and resourceful. I had been told this was the place to go. She listened to my my thoughts, issues and concerns and we agreed on a couple of presents. Additionally, she helped ensure that the presence got there on time. I highly recommend this store!

My go-to store for every kid gift for ages zero to twelve-ish. Of course there are plenty of items for ALL ages, but for the most part, the store is for the babies to tween ages. A little bit of everything: toys, games, puzzles, plushies, cards, Legos, Playmobil, and much more. Definitely some unique and creative finds. Worth a look for sure.

A lot of thought has obviously gone into this place.

I visited Princeton for the first time ever a couple of weeks ago to see my daughter-in-law and 3-year-old granddaughter, and my daughter-in-law said we'd definitely have to pay this place a visit, and I'm glad we did.

A charming place, it's conveniently located in Princeton's downtown historic district. Although it has a roomy, welcoming feeling, it's considerably smaller than your standard chain toy stores in shopping malls, which means they have to make every inch count. They can't just stuff the place with whatever flashy gizmos the toy manufacturers want to push on them but have to carefully select what they know kids will find to be fun but that will also be educational for them.

As far as I could tell, they have succeeded magnificently. All the space is fully utilized, but you don't have to be afraid of knocking something over just from turning around; there is certainly room for kids to be kids. My granddaughter, who is being brought up in a home heavily oriented to reading and educational activities, loves this place. This visit, which was just before her birthday, she had her heart set on a little starter ukelele, which I bought her. It came with a little product card with the address of a web site where you could go to learn to tune the ukelele properly and begin starter lessons.

The place is staffed by friendly young people who are happy to make recommendations. If you are spending time in Princeton, I heartily recommend this store.

I’ve been coming to this store since I was so little and came in today to find some smiskis for my boyfriend. The manager and young lady that helped me out were beyond kind and gone out of there way to having me leave with something special. If you see this, once again thank you! Such kindness will come back to you 10 times harder :)

Luv this store! This store is for the kid at heart, in every age. It has dolls, books, lego, art oriented kits, musical toys, stuffed animals, and so much more. I found this store years ago, when I was looking for a new, interesting kite, that I actually wanted to see first, not buy online. My last trip I bought a music maker, it's like a mini dulcimer. Would recommend a trip, and a tour.
Join me for a walk through tour, the 4K Store Tour of Jazams, at: https://youtu.be/PLtAwxbU0iQ?si=vYMfFRuOppPrbl6M

The best toy store ever! This is the expert opinion of my four-year-old son, who spent in it several hours during our visit to Princeton. Great selection of toys, but also of books. People who work there know their toys. :) Prices are comperable to even big chains.

This toy store is incredible. Curated so so well. The staff is kind and knowledgeable. I really enjoy coming here and I super highly recommend.

Such a fun store to visit! Easily spent an hour in here with my niece 😀 Awesome presents and toys for folks of all ages. They have a pretty unique book selection too for children and adults.

Awesome local toy store. Great place to get nice, durable toys. Like instead of a 300 piece Dr set, go here and get a real stethoscope for kids ($15). Quality kids dress up clothes and costume jewelry. All kinds of great stuff for kids of all ages.

Had a great experience here last Tuesday while buying a birthday present for my younger sibling. They had a great selection of both toys and books and the customer service was amazing. A very helpful short girl with glasses was extremely kind and helped me find exactly what I was looking for. I’ll definitely be back soon, especially for the excellent present wrapping services she provided!

Oh this is a super cute toy and book store. It has a great selection of uncommon toys and kids books. Shhh don’t tell any kids about this place. We grown ups kinda a need to keep it our little secret.

This is one of those great toy stores that you wish existed in more places. There is a very wide selection of well-known and niche toys for all ages. It's fun to wander around and just see toys you never knew existed. This is another must-stop on any trip to Princeton.

An utterly beautiful and wonderful shop, it captured my imagination as much as my children's. Very friendly and helpful staff. We'll be back again!

Very nice little toy store! Inventory seems intentionally chosen and includes lots of smart toys. I found myself playing with a lot of things just interested in what they were! It's in the heart of Princeton so doesn't have the cheapest prices. If you want inexpensive vanilla toys go to Amazon or target. For board games please support your local game shop. For interesting non screen-based kidtertainment check out jaZams.

Best toy store around. Super helpful staff, the store is as welcoming and fun for grown-ups as it is for kids. Great spot to browse books, puzzles. I always find a signed copy to catch. This is THE PLACE for dolls, marble runs, Playmobil. The have Lego, Bruder, instruments, room decor, and outdoor toys. Too much to list, but nothing short of special!!! This place is old school and I thank them for that at every turn...they gift wrap and offer a birthday registry. Thank you, thank you, thank you JaZams!

cute store with lots of items for all ages! i bought a jellycat here today and the cashiers were so nice! they were helpful and patient when i had issues during checkout. will definitely be coming back

I feel totally lucky to have this excellent local toy store to buy toys for my grandkids. Staff are very friendly and knowledgeable, selection good, prices a bit high.

We don't come here as often as we'd like to, but we love it everytime we're here. The place is not very inexpensive, hence I give my girls a spending limit before we enter and they can pick what they want.
The staff here has never been anything but pleasant each and every time we visit!

Great toy store. Probably on the higher end? Lots of cool stuff and fun to watch your kiddo(s) explore. Tons of cool stuff to check out!

Very cute toystore with a great select of items ranging from educational toys to books, etc.