Perfectly Natural Soap

As soon as you walk in, you smell the clean, natural fragrance in the air. I usually go in to purchase their soaps and lotions. The one product they have that I swear by is their "happy feet" stick. If you have calloused heels this will soften them. It really works! Try it, you'll feel the difference in a few days. Whenever we have out of town guests, I would always bring them here and have them choose their favorite soaps as their little gift to take home with them. The display in their store is so lovely too. I just enjoy coming to this store. The people are so friendly too and they know their stuff!

I found my new goto store in Williamsburg for shaving products. The old school razor and shaving brush were just what I was looking for.

The store is well laid out and everything is in order. It's really nicely done. The saleslady was helpful and able to answer my questions.

Really cute shop, friendly staff, & AMAZING, natural, locally made products at a reasonable price!

Mindlessly wandered into their Merchant Square store and I've been hooked on their products ever since. I like how I can place custom orders for certain items to have them in the fragrance I like. They also have a frequent shopper program (called Golden Bubbles) to earn cash off future purchases.

I absolutely loooove these products. My niece and I just so happen to walk into this store while spending the day in Merchant's Square last weekend.. and I am so happy I did!!!! Debbie helped us and she was so sweet and was very knowledgeable about the products. I bought the Vitamin C serum and the body lotion and my skin have never felt so soft. My skin is sensitive and when I tried these products they actually improved my appearance of my skin. I love how natural they are and they smell AMAZING! I have been telling all my family and friends about these products. I am going back to get more!!! Thank you so much for all you do... 🥰❤❤❤❤

My family and I were on vacation in Williamsburg this past July when I saw this store (we stayed at the hotel next door). The following day, we went to the local theme park but before we returned, the store was closed. I have ordered twice from this store and I have enjoyed every item. Shipping is fast and the products are awesome. Thanks so much, you have a loyal customer in North Carolina.

Walking into their store feels welcoming and like sitting down with a girlfriend to talk shop about the different products. There is no pressure, but the staff is very competent about their line.

I love the variety of scents they carry. Usually stores get into one kind of core line, but their wide range ensures there is something for everyone. (I like the Southern Belle and am picky!)

Their shower steamers have been a god-send, especially during cold and flu season. Even my kids love them!

My husband loves his shaving kit and enjoys that little bit of extra close shave he gets. And, I love how baby face smooth he feels when I lean in to give him a kiss! This shop feels like a little gift that feels special every time we use it!

I love this place. It's clean, natural lighting and peaceful. Soft pure scents fill the store. No overwhelming fragrances for me. I have to watch my budget when I visit because I want practically every product I see. I love how they wrap purchases. Friendly associates with a friendly environment.

I cannot say enough how much I enjoy these items! The peppermint lotion is my favorite! I'm constantly washing my hands; it not only smells great, but is healing too! My co-workers love it as well!

While exploring downtown Williamsburg, i happened to come across this shop with someone who was in the market for new deodorant. They bought the Coconut Lemongrass Deodorant here. The fresh scent lasts all day through lots pf physical labor, and the smell is amazing. It is definitely worth buying.

My favorite place in Williamsburg! I love the store, I love the service, I LOVE the products! Everytime I restock on soap, I can't wait to use it up and buy more! This place is better than stores like LUSH(more friendly, less clique-y, higher quality products, and more for your buck) and much more affordable. Not to mention, the Bubbles point system is a great idea!

We use all of their great products for every need. Great staff, knowledgeable and friendly.

This store is SO NICE! It smells delicious and the products are so versatile! Something for EVERYONE! Great variety of products for men and women! Great place to grab a nice gift for a friend!

Pleasure to shop, sales lady very friendly and knowledgeable, recommended vegan products for my son as I had no clue what to purchase. Will definitely revisit if I am in the area in the future.

Just left perfectly natural soap shop. You need to go in there, it smells so good! Great place to get a gift for a wife or friend! They have MENS products too! Gena helped us out and she was super nice and helpful!

Awesome gift idea for a significant other! Really cute shop and smells amazing! Definitely stop by for a quick holiday gift for anyone.

Lauren was very helpful and knowledgeable about the products.

Love visiting this store when we're in the area. I love the variety and the prices are very reasonable. Savannah is my absolute favorite.

We love their products so much that when we're not in the area we purchase items online 🤗.

Amazing & Massive selection of Natural Soaps & other products! Love this place !