El Sereno Mercantile

I own a bakery in Idyllwild and El Sereno is next door. What a fabulous store! They offer some of the most unique items. The owners are the best business neighbors you could ask for and Adam is beyond wonderful. I love shopping here at least once a week because they always have the best selection of items you cannot find anywhere else.

This store opened in Idyllwild last year and I had no idea what they offered? Well let me tell you about how wonderful they are! They have some of the most unique items that you will never find anywhere around here. My father likes to shop here at least once a month because they are always bringing in new awesome items. The owners are always so pleasant and accommodating. I love visiting the store when Adam is working because he has amazing knowledge of their products. Such an amazing addition to Idyllwild.

My wife and I stumbled onto this awesome shop while visiting idyllwild. We were intrigued by their vast assortment of western styles. We were helped by the owner and her amazing employee Adam. The owner made us feel at home and took the time to share with us what inspired her to open this lovely shop. They carry so many unique pieces that you can’t find just anywhere. A must visit while enjoying beautiful idyllwild.

My favorite store! So well curated that I want to buy everything. I’m all hat / no cattle and they have just what I need 😛 I love the store, and the owners and employees are the nicest, warmest and some of the most talented people I’ve ever met. If you come to Idyllwild it’s a must visit. And if you can’t make it to this amazing mountain town, you should visit the El Sereno website.

This is my favorite store of all time . Run by amazing people who care deeply about the quality of their product and where it comes from . Every item is carefully researched and presented in a wonderfully warm and friendly space . The staff are among the kindest and most genuine I know . I cannot recommend it highly enough for anyone visiting Idyllwild . First class in every sense 🙏🏽👍

Lovely place, from the space to the products and concept. And great prices for the amazing quality! Fav shop in the area and it was great talking to Adam. Will come back soon!

Very unfriendly I guess they do not like people of color did not welcome us and when we came back to give it a second try they practically kicked us out the store.