D&S Bait, Tackle & Fly Shop

Great bait and tackle store! Excellent selection and prices. No better place in Madison. They are great at customer service but not hounding you while looking. Will be back several times this winter.

Nice, surprisingly large inside. Many live baits and feeders available.

Friendly employees who know what they're selling.

Great place to grab everything you need for your next Madison area fishing trip! Great local reports coming in all the time and friendly and knowledgeable staff.

Great shop. The owner is always friendly and willing to help. Good selection too!!

Came down from LaCrosse to ice fish with friends.
Great service and very informative on the local fishing.

Probably the best bait shop within hundreds of miles. Helpful and friendly staff.

Great place, just off Troy Dr. On the way to Lake Mendota

Great service and always willing to help with anything you need!

These guys are great! Good prices, good hours, good advice, friendly service. Can't ask for much better.

Friendly and very knowledgeable. Prices are competitive with big box stores and it's well worth a stop to support a local business. Love to see places like this still going!

Extremely helpful and knowledgeable staff. Check out their Facebook page for weekly fishing reports that are also very informative. Definitely my go-to bait shop.

Had a great experience at D&S! We were looking for a made-in-the-USA adult pole as well as kid friendly pole/hooks/sinkers/bobbers. Pat was friendly and very knowledgeable. Happy to support this local business!

Nice local small bait/fishing store. Super helpful staff. Good selection of bait and fishing equipment

Best bait and tackle shop around. Pat is an extremely nice guy. Every time I have gone there he has bait in stock; and they are lively. If you need something he doesn't have in the store. Just ask.

This is a great shop. I like it that you aren't treated like a nuisance when you go there and ask a question like a lot of shops.

Overall, excellent service, great products. It's nice that you aren't treated as second class just because you're not a pro and are from out of town.

D&S definitely has my business.

The guy who was working here when I stopped by was very friendly. I'm new to the area and he told me where I could do some shore fishing with my family. It's not a big beautiful store, but I like that about this place. My dad used to have a bait shop and being in here brought back some childhood memories. I'll definitely be stopping here again next time I need some bait.

Great customer service and very knowledgeable! The folks here will help you find the right equipment and the fish!

Visited from Chicago nice clean organized shop. It was four of us and we were looking to by some shiners and two rod and reel combo's and some one day licenses everything was smooth and fast they have everything you need to get out there and catch something hell even if it's just grass lol!

The owner was friendly and they had the fishing supplies we wanted in stock and at a reasonable price too.

Best bait tackle store in county, friendly, knowledgeable, helpful, family owned small business, I've shoped there 20 years and never had a bad shopping experience. Really miss the seminars, better days ahead!