Alpine Ski Shop

I have been going to Alpine for years and will continue to go back as the service is top notch, Jon and the staff are incredibly knowledgeable on ski and snowboard gear, I have bought both for myself, wife, and kids from Alpine. They are patient on fittings, demos, and are no pressure on the sales side. Without a doubt they have some of the best prices in the high country as well as compared to online. If you are getting gear for yourself or kids Alpine is the best shop around.

Wonderful friendly staff with great service! We bought a great Never Summer board. They changed out our bindings and had us on the slopes in no time. Thank you!

These guys are the best! Their customer service is superb and they know their stuff. We don’t ski at App unless our kids are racing and I choose to come here for gear instead of the numerous ski shops in Banner Elk. I have purchased numerous items including boots, skis, poles and clothing and have been happy with price and quality. I was thrilled to be able to demo the skis I wanted to buy. They have always shown patience in selecting what is best for me and I have never felt pressured to buy. Keep doing what you are doing and we will be back year after year. Thank you for your exceptional service!

my son got some new boots and they were hurting just one of his feet. he has wide feet so his boots are already about as big as they can safely be. i was actually prepared to buy brand new boots. the boot fitter Gen, had some great suggestions and actually didn't think a new set of boots was the best option. she worked with us on some tweaks and suggested some new socks and all has been right with the world since. she actually saved us a good bit of time and money. I am truly grateful.

We decided we wanted to purchase skis and decided it was best to demo them first. We picked Alpine Ski Shop as their program was excellent. For $50 you could try as many skis as you wanted that day and if you chose a skis, the $50 went toward the skis. We could not decide the first day, so we paid another $50 to try a day of skis again. In this case $100 went toward your ski purchase. We had so much friendly assistance from Hunter, Ben, Greg, Brandon, Joanna, and John. They all helped us so much. I bought skis after the second day but my spouse needed one more day. You still only get to use $100 toward a pair of skis even if you go 3 days of demo, but it was well worth it. We were so grateful we were able to find skis we loved and were so well educated. We highly recommend the Alpine ski shop at Appalachian ski mountain.

Brandon was extremely helpful taking time finding a helmet that fit and was in our price range.

Super friendly and helpful. A great selection in a small space. Worth paying for parking.

The shop was very clean and had a lot of good deals. There was no wait for the cashier.

Wonderful staff who will answer all of your questions.

Very knowledgeable about all their products and able to provide guidance for every level

Great ski area with a very helpful staff. We had a blast.

The owner is like a brother to me

Great great store

Always helpful.

Todo muy hermoso.