Wild Roots

I love this place! The first time I went there was with my grandma in the summer of 2022 and we kept walking out and walking back in because we really wanted a bag then a sticker then bracelets and the man at the counter was so nice and friendly, telling us stories about some of the objects behind the counter. Then, I came back recently with my boyfriend and I got the same groovy friendly vibe. I can’t wait to come back in the summer :)

Could I love this store any more? Doubt it.

Great inventory that feels like a time machine transporting you back to the days when people strived for peace, love and understanding.
That ain't bad.
The proprietor is always congenial and radiates the love and attitude of the original hippie ideals.
Do yourself a favor...visit this store and feel the vibes that are needed to return the world to sanity. And while you are there, buy a little something to take home with you and feel the peace wherever you are.

This place is iconic. A Fox River treasure.

The owner of the store is an amazing person that couldn't be more welcoming. Has a constant full stock of fun clothes, art pieces, incense and more! If you got some time to browse, I'm positive you will find something you want.

Super cute little hippie shop. They have clothing, purses, accessories, candles, incense, tapestries, figurines, and a lot of other interesting stuff! They also have a punch card for every $100 you spend you get a 20% off your purchase! The owners are also super nice and chill! I can’t wait to go back there!

This store contains high quality clothing, incense sticks (For a low price), votive candles for apx $1, posters, and purses just to name a few things that the store carries. It has 2 fitting rooms for trying on clothing and has been open for a long time.

I spent my younger days working at the Little Owl, but many days, I'd stop in and say hi. I love this place and the owners have always been nice, and friendly. I also love that it's been there as long as it has.

Wild roots has smelled the same since I was a little girl. I grew up in Geneva walking to this hippie store all the time until I moved away. Living in Geneva again currently I really love how it has the same essential oil smells and groovy vibes

First and foremost, you will never meet a better, more kind, helpful, but not in your face wonderful business owner.
This is one of my all time favorite stores in Geneva. They have items that are hard to find anywhere else.
They have a selection of any type of incense UNDER THE SUN!!! They really have it all! Plus the most unique holders.
And whoever keeps scooping up all of my all time to-die-and-live-for most awesome NAG CHAMPA candles, stop the hording madness will ya??
I happen to want some some as well...
Geeesh!

Incredibly welcoming staff with a great selection of products. Everything is very organized and it really appears that a lot of care goes into the shop. I stop by any time I am downtown and have yet to be disappointed!!!

Very welcoming and calming shop.They have really dope shirts and posters. They have some cute crystal stuff. Really recommend the shop ✨

Friendly staff, clean and sanitation concious shopping experience. Shop great products at great prices, with peace of mind to boot. Help sustain this awesome local shop!

absolutely love coming here whenever I am in town. the selection is fantastic & the prices are reasonable. the owner is very nice too!

The owner was so kind will come again!

I always manage to find something at this low key hippie shop out in Geneva. Super nice owners too.

Peaceful and happy store with lots of beautiful things! Love coming here!

Best place ever! Tie dye tees, tapestries, posters, and now even smoking paraphernalia for over 21!

Great prices, Awesome store and even awesome-er owner!! I will absolutely return!!

This store is a must visit. So many great finds everytime.

Love this store. Owner is friendly, shares experiences.

Been going there for years love it what a relaxing atmosphere