Rainbow

I absolutely love this shop. A lot of products you can't find anywhere and really good quality.
Not an everyday shop, but we need to think that they need to pay a fair wage to staff.
Always better to support a small business.

Lovely little shop in the heart of City centre.The staff are always nice and helpful . I like coming there when is more quiet . I shop there for specific things , but I also like to try out new products that I haven’t yet. One of my favourite local shops .

Rainbow Wholefoods, a gem hidden in the heart of Norwich. I hope this review will not be looked at as biased in anyway as I formally worked there.
I felt like I needed to leave a 5 star review as all you mostly get on reviews is people's bad experiences and that's not fair considering that a lot of the customer base are very loyal and have been going to Rainbow since it began over 40 years ago! 40 years!! They must be doing something right no? Richard the owner is such a wonderful person, and a fountain of knowledge especially when it comes to sourcing the best for his customers.
If you're looking for a organic non GMO shop this is the one, plus the prices are very competitive. Cheaper than a lot of other independent businesses. I personally shop at different ones to compare.
The staff, are human. They can have bad days but that's a rarity and the atmosphere in the shop is always welcoming and any member of staff will go above and beyond to help any customer to the best of their knowledge, and if not they'll ask someone who does.
This year, like for everyone else has been the most difficult. However, Richard prioritises staff and customers health and takes it very seriously so due to Covid the shop is closed for customers to enter, however you can turn up and be served over the threshold. They also offer a click&collect service and delivery service depending on where you live.
Everyone is trying to do their best, so please please don't forget about your local independent businesses. Norwich has so many and having them disappear would be taking part of its soul away.

I always find the staff helpful and knowledgeable, and there are so many tempting things that it is hard or impossible to find locally. The woman who served me yesterday when I bought a plant was super friendly and enthusiastic with me and the customers before me and really put a smile on my face - just wish I could remember her name.

I will definitely going back to this store. Friendly and helpful staff. Wide variety of vegan, vegetarian food, and snacks. You can always try something new that taste really good! I have a happy memories of this store.

Rainbow wholefoods is my favourite shop in Norwich. They stock some great items and I prefer to buy from the shop and support local business rather then buy online providing they have the items in stock.
The staff are always very friendly and helpful.

This is my favourite shop in Norwich. The staff are very friendly and helpful and it stocks products you can’t find elsewhere.

A vegan or vegetarian dream place for food

Amazing range of products including good value basic staples. Friendly and knowledgeable staff.

A great selection of delicious foods and drinks, wholefood, vegetarian and vegan, friendly, helpful staff. A Norwich classic.

Good selection of healthy / veggie items and friendly helpful staff.

Very good foods and other products!