Resellers Reef

The best in the business! Resellers Reef is the place to go for all of your freshwater, inshore, and offshore fishing gear in the city of Jacksonville and surrounding areas! Stop in and support this incredible local business today! I’m beyond thankful for Matt and Charlie!

Great place to buy gently used fishing supplies. Reasonable prices on new stuff. Also have a good selections of shirts and hats.

Me and my brother-in-law stopped in today and got several great deals. This is a great place to get good deals on fishing rods and gear.

Very honest guy, great deals, everyday Matt puts new inventory out, never know what he has but it's always gently used or new quality fishing gear! Highly recommend stopping by! 🎣

Awesome Place! Awesome customer service as well.Just about anything you need or want.Super clean and organize.Great place to visit! 👍🇺🇸

WOW! Matt (owner) runs an absolutely amazing operation. Between customer service, selection, pricing and knowledge, there is no need to shop anywhere else. They sell new and used gear both at unbeatable pricing. I will definitely be a lifetime customer!

Blown away with the customer service and prices! Excellent customer service. They took all the time I needed to answer all my questions and got me all setup with everything I needed! I will be back for all my fishing needs!

Nice local shop, the guys are super knowledgeable and helpful! Tons of options for tackle, lots of inshore options, offshore options and Slow pitch jigs!

What a find! Did the Google Maps thing and stopped in on my drive from VA to East Palatka. Folks there had everything I needed-and more. Got some live bait, but also asked if they had a certain Pan Fish set-up I'd seen on YouTube. Not only did they have it all, but they also rigged up the small artificial bait for me, and confirmed the exact knots I should use for the line, leader, and bait. Regular stop-off point for me from now on.

By far one of the most professional and friendliest tackle shops I have ever had the chance to visit.

Great product Great prices Great customer service

I’m a total fishing novice and decided to give these guys a shot over Labor Day weekend. Man, am I sure glad I did! They prob spent at least 2-3hrs talking to me over my 2 visits and getting me all set up. Never did I feel pressured to buy anything and they had some really great prices. 1/2 the “used” poles I bought were literally still wrapped from the manufacturer. They gave both salt & freshwater gear. I would highly recommend making this your primary angler shop.

Great shop with a great group of guy’s
Friendly honest and reliable service
With tons of information, the way business should be ran and the customer service that is reminiscent of days gone by.

Amazing service and extremely knowledgeable! Matt is the man and got me hooked up with a brand new Bulls Bay rod that fit my Penn Battle 3000, which he helped get fixed as well, perfectly!! Great people and great prices 10/10 recommend! Wouldn’t have landed this monster without that set up!

Customer for for life. I was referred to Resellers Reef via a work acquaintance. I went in knowing what reel I wanted and what good pricing for it is, I wasn't let down. Left very satisfied. Three uses later the rod broke and the most important piece for a return disappeared. For the price I paid for the rod and it'd be in the very first broken Rod ever in my lifetime I was very discouraged. Matt genuinely cared about my business and wanted to make the situation right replaced it at no cost to me. It is apparently customer service is at a premium here. Thank you Matt and your Staff for all you do.

Went in to browse, walked out with new gear. Amazing selections and great customer service.

Matt and Charlie are always willing to help with questions. Both are extremely knowledgeable on tips, techniques and equipment selection. They may even tell you what fish are biting if you bring them frozen snicker or jelly doughnuts from across the street.

This place is awesome. Had no idea what to expect walking into a new and used tackle shop but these guys are doing it right. Good quality products for a fraction of the price others are asking.

Very knowledgeable staff and great place Awesome customer service. Recommend this store for all your needs.

Went in to see what this shop was all about. Man was I surprised! Talking about a hole in the wall GEM !! Great assortment of fishing tackle in all price ranges! Was able to trade in a older reel on anew one I had been wanting. Man, that Matt (the owner) was knowledgeable and very helpful. I will be going back ASAP .. I have referred a lot of my friends also!! You gotta check this place out!!