Folklore

Love this place! Only magic/metaphysical store I'll be shopping at from now on. The owner is incredibly kind and knowledgeable about a variety of things, especially herbs and their uses. Awesome variety of authentic books, crystals, and more. The store kitties are also definitely a plus ❤

Staff is very knowledgeable on what they have in stock. If they don’t remember off the top of their head what a stone does or is good for, they have a database to look at. Very informative, warm and friendly environment. I prefer this location to Baywitch. Folklore staff is more knowledgeable for sure. Plus their cat is very welcoming and friendly as well. I look forward to coming in and hearing more meows of hello.

From teas and herbs to crystals and candles the store has everything you could need. I personally purchased a beautiful tea blend called Maypole magic, a beautiful specimen of spirit quartz, and high quality candles. Both Dusk and Shaley seem highly knowledgeable in their craft and are super helpful to answer any questions one would have ❤

Wonderful shop! They're very welcoming to newcomers, always willing to answer my questions, and they have a beautiful selection of crystals, as well as numerous other magical things. I can't express how much comfort this shop gives me. Stop by! You won't regret it 😊

I found Folklore a couple of years ago when I bought a purse for my niece a purse for Christmas and I fell in love with the store AND the people there. Everyone I've encountered at Folklore have been so sweet and helpful. I've been back many times to shop, for classes and workshops and every time I walk through the door I feel welcome. Also, they have cats who will, more than likely, crawl onto your lap for cuddles and pets. ~Brandi!~

Folklore is the best place in bay county for metaphysical supplies, esoteric knowledge and other spiritual healing tools and techniques. Shaley is an incredible owner and has a wealth of expertise, as well as maintains a friendly environment. They host community events and promote inclusivity which our area needs, and continue to combat negativity even from our local peers in the community in a tactful and positive way. As an autistic adult with a special interest in metaphysics, this store is perfect for all of my needs and gifts. 100% recommend Folklore and the staff.

Absolutely love this place. Me and a friend checked it out on a whim after hearing good things and we were so glad we did. The shop was beautiful and felt like stepping into another world, so their name is definitely spot on. The ambiance and even smell was so calming. The owners were so sweet and personable and really did the most to make everyone feel welcomed. My friend and I have already decided to go again and drag more people.

This store is a hidden gem! The ambiance is calming, the selection of crystals and spiritual tools is amazing. The staff is incredibly friendly, making the experience truly special. Whether you're a seasoned practitioner or new to the metaphysical world, this place is a must-visit. I left feeling inspired and uplifted. Can't wait to go back!

Such lovely decor and stocked with plenty of everything you could possibly need from a metaphysical store and apothecary. Also the artwork is beautiful and the energy here is very pleasant. Will definitely frequent this place going forward.

I had a great time at this awesome shop. They were reasonably priced and had a great selection of stones, jewelry, and metaphysical supplies. The cats in the store are so nice and calm and it smells amazing. The whole place is just fantastic!

Love this store, great variety of gemstones, tarot decks, scents, as well as other cool metaphysical items. Pleasant ambience, and exceptionally kind and knowledgeable staff. Recommend it 100%.

Folklore is the BEST metaphysical store in Panama City! Everything is reasonably price, the jewelry is beautiful, and Shaley and Dusk are some of the nicest people you could ever meet, and they are always able to give great advice for all your witchy needs

Love, love, love this shop. The energy is so magical and welcoming. Best selection for crystals, herbs, and locally made wares. Highly recommend Floklore for your magic needs.

The gentleman with glasses was so kind and very knowledgeable! The shop is maintained and clean, nothing is messy or hard to find. They carry a little of everything and even have a couch for you to relax on with calming music while reading your book. Nobody follows you around hovering over you making you feel uncomfortable while trying to shop (I take forever to decide on things so this was especially nice!) Pricing is really fair and I feel like they’re the best priced around. I have found my new place and will forever return to Folklore ❤

Went in today for the first time with a friend. We fell in love with the place, the vibes, the staff, and especially the cats. They have an amazing selection of stuff. Lots of beautiful handmade jewelry. The detail that has gone into the shop is really impeccable. I could spend all day in there. We had a great conversation with Dusk. The only thing I'm sad about is that I didn't have more money and time to spend. This place is amazing and my new favorite spot in Panama City and I can't wait to go back !

Edited to add: A friend and I went to the Astrology Workshop Salon with Michael last night. We had such a great time. Awesome conversation and made some new friends. Can't wait to go back will definitely be attending these monthly salons more often !

I absolutely LOVE this store!! Truly something for everyone here. From candles to books, jewelry, trinkets and charms. The ambience of this space is so warm and inviting and so wonderfully enchanted. The associates of the shop are very friendly and helpful. If you're looking for something completely different and an ethereal experience, this store is quite the treat. Also, check out their website. There's many groovy events to meet and mingle with members of the community and discuss many interesting topics.

So so grateful that we stopped into this shop while visiting PCB on vacation. Dusk, one of the co-owners, was welcoming, kind, and knowledgeable, answering several questions regarding particular crystals. And Winnie the cat!! We could have spent much more time exploring the intentional selections here….as it is, we were happy to support this small business. In this crazy and vibrant world, Folklore is worth a visit to experience authenticity and truth in the practice of working with energies around us. 🙏🏻🤍

Always a pleasure visiting Folklore. They have a great selection of crystals and other fun things in almost every corner of the store. If you need crystals in PC this is definitely the place to go! I’m excited to check out some of their events coming up in the future as well.

Beautiful handmade jewelry and a great selection of stones. This shop has a great vibe!

This store is absolutely wondrous. The energy inside is so welcoming. They have such a large variety of items as well! I was honestly taken aback by how large the store is! Could not recommend this place enough!! I’ve provided a few photos of some items I’ve had the pleasure of purchasing! Aren’t they absolutely gorgeous?