Fisher-Price Toy Store

Always a great place to find quality toys at an affordable price. Staff is knowledgeable, friendly and helpful.

Love their outdoor display at Christmas. Makes my grandson happy and puts a smile on my face....great photo-op too!!!

This is a great toy store! Had lots of toys in stock that I couldn't find on Amazon or other stores.The prices were good and the very nice lady who worked there gave me a coupon. I hadn't been here in awhile. I'm happy I finished my Christmas shopping at The FP Store.

I've been to this store dozens of times. It's right in front of the Fisher Price plant. Take a left before the parking kiosk for the workers. Ample parking. Open Tuesday through Saturday. Wide aisles for wheelchair accessibility (door too, but not automatic, unfortunately). Bathrooms on premise for public use. Employees are always kind and helpful. They have a punch card discount program. There are also usually weekly or monthly specials and coupons on their website. They have a selection of baby items big as Target. Think baby swings, gyms, highchairs, electronic toys, and small mirrors and rattles, usually things from this or last season. Worth the trip if you are expecting. Toys for bigger kids include Little People figurines that can be bought open bin. There's an aisle of more Little People house sets and other preschool toys. There's an aisle for Mattel's Barbie. There's a surprising amount of "boy" toys including one devoted aisle, the back wall, and a couple of end caps (this time featuring new Masters of the Universe). Just last year they added an American girl section in the front where usually you can buy a doll or Bitty Baby and on this past visit quite a bit of accessories. They also have some books from American Girl and Little People. There's also a back room clearance that sells less popular items (franchises that aren't hit makers any more) and larger ride on Hot Wheels, Barbie Jeeps, etc. They've also always sold batteries for the Hot Wheels. Overall, they sell in season things as well rare or limited items. Good for expecting parents, much more selection for your preschool set definitely. Aging out on the 8-10 crowd with Barbie and action figures. Definitely worth the visit usually and the main street of East Aurora only two blocks up and also very cute! 😊

Fisher Price toy store is always a great place to shop for kids. They had Christmas decorations outside and it was very busy but they did a good job getting people through the lines.

Great toy section with good prices. Staff was extremely friendly and helpful. I will be going back.

For as small and toy store-ish I expected it to be, it felt a little supermarket/warehouse...ish. That being said, the lady working was super friendly, the prices were decent (I get a 25% discount through my employer), and they have a pretty big selection of everything from Hot Wheels to Power Wheels to Barbies to Thomas the train and more. Probably worth a visit if you're in the area. We used it as a treat for our son after doing so well at his first dentist visit.

Nice variety of toys to choose from and laid out well for age groups. Friendly staff

Love this store! Come over with my 4 year old and she loves it!

Better prices than you will get most places on Fisher Price toys. So many little people choices you could have a small village.

This store has SO MANY cute toys! Everything from little people to collector Barbie’s. I love it!

My son had a photo shoot here! Lovely people, great experience!

It's a very fun place to go if you're in the area
And fun to see the toys from you child hood in there museum.

Variety of barbies, American girl dolls, Little People, and more. We enjoy walking into a store sometimes and grabbing a toy instead of always ordering online. Prices here were a tad higher than the sales at Target but we wanted to support local.

Introduced a friend to the Fisher Price store in East Aurora. She was searching for some particular items for her great grandchild's upcoming birthday. She was happy with her finds and the prices. I was delighted to find a 12 volt battery for my g'daughter's 4 wheeler. Win, win. ❤

What an excellent way to support this great longstanding business by visiting the shop. Not so much of a sales pitch for this home town staple, rather a heads up to people visiting from out of town or the locals to pop into the shop and support Fisher Price. They have all the favorites, Little People, Power Wheels and many other toys and stuff to either look at or even buy. They sell individual little people figures for sale so if you want something to do that is inexpensive with the kids an they get a cool little toy for a couple bucks to play with as you wander around East Aurora. Don't forget to Google the 20% off coupon they always seem to have available if you are looking to buy something expensive like a Power Wheels! Have fun!

The Fisher Price Store has some really great finds. New release toys to some you can't find anywhere else. They have a 30%off 1 item coupon on their website that you can use once a day, just by showing it on your phone. They also have $5 off punch cards you can fill up, and use as well.

Great deals and i went in a few days before Christmas and the 1 cashier kept the line moving at a decent speed and they are very nice there too

I was at the factory today for an in home study. I had to pick up something equipment. The guards were very polite at the gates while they made sure I was on the list and told me right where to go. When I got to the Right at Home area the woman quickly and nicely gave me the instructions on what to do and helped me load the car. Overall great experience!

This place was awesome!!! On my father in laws idea while we were here visiting from Columbus. A must stop. We have a 1 year old grandson and he just loved it. The staff today was awesome and very helpful. Thanks so much for the experience!!!! We will be back. Mike and Trish Wargo.

This place is awesome. Just as good as it was when I was a little kid! Of course now I went with my daughter. They had a huge clearance section and lots of American girl dolls. It's hard to find a toy store now since toys r us has closed.