The White Rabbit Bottle Shop

This shop was located inside the building of the Jack Daniel’s Distillery Visitor Center. I found it after my tour was over, as it was right past the photos area.

I purchased a 750mL bottle of Jack Daniel’s Gentleman Jack. It was a nice, organized shop. It wasn’t too big, but it was sweet and to the point. I later drank from the bottle at home. It had the same smooth flavor as it did from the tasting.

The service was friendly inside this shop. Checking out was easy and painless.

Overall, you should definitely get a bottle as a reward if you complete a tour. If you don’t buy one, you might be sad on your way home. I would probably buy another bottle from here if the time was right.

Date of visit: 08/09/2022

Located on the grounds of the JD Distillery Visitor Center.
Bottle selection varies but typically has Single Barrel, Barrel Proof and all the standard shelf brands.
On occasion something special will be randomly put out , such as Sinatra Select, Gold 27, Legacy bottles, Red Dog, White Rabbit etc. On a recent visit they has 2023 McClaren 1 liyrebottles.
On rare occasion a special release is sold here, and the sale is announced on the Tennessee Squire Facebook page and people are known to que up overnight for the opportunity to buy 1 bottle per person. This was the case for the Coy Hill Small Batch that someone left a 1 star review here after 'just showing up' and not getting a bottle. Sheesh.

Prices are a little more than area liquor stors in Tullahoma or Manchester, but you usually get a wooden neck tag for each bottle denoting it was purchased at the distillery.
You can pay to have your bottles custom etched, but this does require a wait, which is a good time to stroll over to the Square and shop around.
Wheelchair friendly parking.
Restrooms available inside.

They do have a engrave service. You can buy bottles or glasses from here and engrave them as you like for 3 lines 15 letters per line. Engrave is only 9 bucks per side. You can buy JD here.

The tour was awesome, I’m from California visiting my son on Chattanooga, he took me to the distillery, I was very impressed wilth our quite and what goes into making the whiskey.. I would go again. I purchased a bottle of gentleman jacks whiskey and had it engraved. Such a great memory

Visited with our family and friends on our wedding week. We missed the last tasting for the day, however we headed over to the bottle shop and Angie was amazing and very helpful! She was able to tell us a little bit about all the bottles and the shops open until 5pm. She turned our day around and we bought bottles engraved for our wedding. Can not express enough gratitude to thank Angie!

They have a selection of bottles I don't think you can get anywhere else. Don't expect to save any money by buying from the source. My 750 of single barrel barrel proof was $72.

Got the single barrel barrel proof rye for 73!

A must visit if you love Jack Daniel’s! This store is the place to get different collector bottles as well as new releases you actually plan to drink. The store is clean and well organized and the staff is very friendly.

We have shopped here on many occasions, they have a terrific and very friendly staff. One of my favorite places . A must if you are ever in historic Lynchburg, TN. Grab a few bottles, and gifts for your friends and yourself.

Be sure to check this place out after or before your tour! They have a great selection. Make sure to pick out a souvenir for yourself or a friend. Getting the bottle etched will make it an extra special gift! :)

I drive from Wisconsin a few times a year for not only the exclusive bottles you sell but the experience of shopping at your store the passion the employees at the jack danials family are by far the friendliest and most caring people ive ever met thank you to all of you from Wisconsin

We found several bottles we can't get at home. The line went fast, everyone was super nice.

Love going to jack daniels and the white rabbit bottle shop

Amazing selection. Great service.

Awesome place for any Jack Daniel's collectible Bottles!

Great shop!!!!

So many great bottles!

Very friendly knowledgeable staff!

Awesome staff. Always friendly and helpful!

Loved it