The Lure

First time visiting, the food was Spectacular as well as Claire she did an amazing job, explained everything in every detail without useless info and was really fast. Their menu is ginormous, as well as their drink variety. The decoration and the atmosphere is phenomenal, felt comfy and felt like home, Definitely recommend for visiting!

Truly “St Pete’s Finest Cold Dead Fish”. The sushi was delicious! We also had some non-“dead fish” people in our group, so they indulged in California rolls and crab cake eggs benedict with gouda grits. Wonderful reviews all around!

Excellent chefs choice sushi and nigiri. Really great service, food came out fast and our server was super attentive. Menu had a big selection of tapas dishes (non-sushi) and sushi rolls. They have gluten free items and gluten free soy sauce if you ask. Love it!

Everything was fantastic! Bacon sushi was not something I knew I need but now if is one of my favorites! Definitely coming back again and bringing all my sushi loving friends with me!

The vibe in this place is great. The food was delicious. One in our group had the tacos and others shared different rolls. Service was friendly and fast. The manager (Nick) stopped by to check on us and share recommendations. Made our experience even nicer. Will definitely return!!!!

Never had so many flavor profiles in one establishment. Wow! I can't wait to go back!!!

It's fantastic! Happy hour runs from 4 to 7 PM and it's just $7! We'll be coming here a lot.

Amazing sushi selection. The 5oz filet special was so good as were the birria tacos but, everything on the menu looked amazing we will definitely be back!

Loved this place! Stumbled upon it while walking down the street and was drawn in by $11 poke bowl specials on thursday. We got 2 other rolls and they were really good

Our first time here. We didn’t arrive until 930 at night and although they closed at 11 we were busy talking and didn’t notice that we stayed till after 11. The staff was very kind and let us finish our drinks and conversation. The food was great. We also had Mojitos, which were also very good. The atmosphere is fine and would’ve given it five stars, except for the fact that, perhaps due to the ceiling height, it was very noisy, even though there were only a few people left in the restaurant. However, the food was so good that that won’t keep us away from returning to this place.

Great place in DTSP for a Poke bowl or sushi! Highly recommend. The chili Sriracha sauce they have for their poke bowls is amazing! Nice happy hour and week day deals too.

The Scooby Snack and the Hunter rolls were very tasty. The server was fantastic, gave a recommendation, was a ton of fun, and was spot on with service. Can't wait to come back!

Hey there! Just wanted to drop a few lines about my recent visit to The Lure in St. Pete. First off, let's talk about the food - it was pretty darn good! I was pleasantly surprised by the variety on the menu, and everything we ordered hit the spot. The best part? The prices didn't make my wallet cry. It's not every day you find a place that gives you a bang for your buck.

Now, onto the vibe of the place. The Lure has this cool, laid-back atmosphere that's just perfect for hanging out. They've got a great bar that's well-stocked (thumbs up from me!), and if you're into sports, you're in luck. There are enough TVs around to catch whatever game is on without craning your neck.

But, heads up – it does get pretty noisy. If you're planning a quiet, intimate dinner, this might not be your spot. But for a fun night out with friends? Absolutely perfect. I'd definitely go back – maybe next time on a less busy night to see if it's a bit quieter. Cheers!

Had a great time at The Lure. The atmosphere is fun and lively yet relaxing at the same time. The menu is so extensive that even those who do not care for sushi will have a great time here. This place would be a brilliant choice when you have non-adventurous eaters in your group. My dining companion enjoyed the biscuits and gravy very much. We also loved the spicy tuna rolls, Jasmine from the Block and the Red Dragon we ordered. Jasmine was our favorite. Our server was attentive and dishes arrived fast. They have brunch every day by the way. Can't wait to come back again.

Such a beautiful lounge. The bar staff is fast and efficient. But what I love is the fact that it have sushi, tacos and a crazy nice tapas menu with just about the best collection of food put together. Will be coming this way more and to the pier less now bc this is fire.

Good size restaurant with a fun atmosphere. They’ve got a really good menu, both for food and drinks. I was surprised with how great their rolls are. I had two special rolls and was seriously impressed. I’m looking forward to coming back here down the road.

Scotty is the best! He’s attentive and so friendly! We will definitely be back!

From them greeting me at the door with a smile to the wonderful atmosphere, chill music and amazing sushi this place was/is amazing!
Can not wait to return. Thank you to The Lure!
*visited again with son today~top notch across the board!

Tried at least a dozen different dishes amongst us. The menu is a nice variety and definitely provides something for everyone. Love to share!

If you're in downtown St. Pete on a Tuesday, drop everything and head to The Lure! It's the place where sushi dreams come true and flatbreads are half off during happy hour. Seriously, who needs a time machine when you've got these deals?

We went all out and ordered two specialty rolls for $30 (thank you, happy hour gods). First up was the Red Dragon, which sounded like something a medieval knight would slay, but it was pure sushi magic: shrimp tempura, spicy tuna, and cucumber topped with tuna, eel sauce, spicy mayo, scallions, smelt roe, and tempura chips. It was like a sushi symphony in our mouths. 🎵

But wait, there's more! We also dared to try the Rock Mambo. Picture this: a rice-less roll with tuna and nori, wrapped around crab stick, mango, avocado, scallions, and masago, topped with martinez, sprinkled with sesame seeds and tempura chips, all served with su-miso vinaigrette. It's like sushi went on a tropical vacation and brought back the best souvenir ever. 🌴

Pro tip: Don't leave without trying the sushi. It's so good, it might just ruin all other sushi for you. You've been warned.

So, if you love a good laugh, amazing sushi, and a deal that makes your wallet happy, The Lure is your new Tuesday night tradition. Just remember, The Rock Mambo is waiting to rock your world. 🍣