South End Surf Shop

Nice selection for both male and female. Fair prices. Friendly staff. They don't follow you around and pressure you.

Great team here for all sorts of gear for surfing. Great selection of clothing and gear for the beach. Surf lessons are taught by passionate surfers!

We loved our experience! The surf lessons for the kids were awesome and they were up riding in no time! The gear for sale is also awesome. Thank you!

Great shop with friendly staff. First time surfer and took a private lesson with Steve, incredibly helpful and so much fun.

Awesome customer service! Great location too!

My friend and I took a surfing lesson from South End and we had the best time ever! The team was friendly and knowledgeable for an extremely reasonable price. They made sure we were having a great time and we did, after 1 h we were able to surf a few waves thanks to their help. Thank you again for the great time, this was exactly what we were looking for. I highly recommend it to all surfing first timers!

Nice selection of mens and womens clothing. Staff is friendly and allow you to browse without being pressured. We were able to talk advantage of a weekend sale they had going on. Would highly recommend!

Love the guys over at south end! In there almost every day thinking about buying a new board but have not pulled the trigger yet. They have been nothing but patient with me and I really respect that! Also they have some killer sales definitely follow their Instagram to see when they are!!!!

Amazing service, extremely professional. They kept us safe!
Staff discussed weather conditions and incoming storm with us, showed us recent lightning strikes and 10-mile radius rule for lifeguards. We decided not to rent today but had I stayed a day longer in town I would totally rent from that crew!! 🤙🏄🏼‍♀

Visiting Wilmington for the first time in a long time - long weekend for our anniversary.
Went in to buy a hat and some flip flops and ended up meeting two really great shop employees (sorry I missed / forgot your names - I blame my age...).
Anyhow, we briefly talked about the MD surf spots and NC surf spots and they couldn’t have been friendlier - told us about an event that night in the upstairs room if we were looking for something to do that night.
After they rang us up, on the way out, the young lady shop employee told my wife, “Happy Anniversary!” Really nice touch.

Owner and employees were all great people and so kind. The shop has everything you could want and awesome, local designs. We went in almost every day we were there and couldn’t recommend more

Surfing is big business nowadays and has become pretty commercialized. South End has stayed true to the roots of the OG surf shops; 100% focused on their customers. Owner Jeff will do anything within reason to make the customers feel at home and get them out the door stoked.
My 6 yr old son took their summer camp for a week and I highly recommend you or your kids do the same-great staff eager to pass on the stoke of surfing!
PS don’t forget to grab a beer upstairs after your session.

It was my first time to Wrightsville Beach. I didn't bother bringing my board b/c of distance and not knowing what I was going to find for surf this time of year. The people at the shop were great and super customer focused. If I had to make a suggestion, I would say more of a selection for surfboard rentals (hard tops), but the suggestion to go with the soft top was a good one, and was a very fun time given the conditions. Thanks for the friendly and personable service!

Steve and Austin we absolutely great with my 5 year old son and twin 3 year old girls. I wasn’t sure how it was going to go with their ages but these guys were true professionals. They were patient with the kids and I felt like the kids were very safe with them.

In my opinion the best surf shop in the Wilmington area. Recently bought a board from these guys and I can vouche that they genuinely care on getting you the best gear and what suits your needs the most. If you're looking for a new board or any accessories you might need, these guys know their stuff and will definitely lead you in the right direction. Guaranteed to have you leaving the shop stoked and are just as excited as you are when it comes to grabbing anything new. Best customer service and excellent brands to choose from. Go check them out!

I purchased a SUP here today. Friendly guys who have a wealth of knowledge and great prices on their products. Will shop in here again. Thanks! 🤙

10/10 would go back. I’ve had a great experience with them all summer w/ SUP and now a surf lesson with one of the Dillons. Jeff is super flexible and goes out of his way to make sure everyone has a great time regardless of your experience level.
Thank you south end!

Bought a boogie bag from them 5 years ago. And this thing is still holding up well, despite all my abuse. Rashguards are good too. Quality goods. Friendly staff. 5 stars

Very friendly staff and owner. Nice variety clothing. Great location. Last time I went they were out front grilling hotdogs and giving them out for free :)

A staple business in the community. Everyone who works there is friendly and welcoming. Great selection of surf wear. If you’re in the area definitely stop by.