Morgan Motor Company Ltd

Spent the best part of a day at the factory. A wonderful opportunity to see the history and production process. The cafe and shop are also excellent. A must visit.

Factory tour is excellent and well worth a visit. Morgan Experience Centre is very impressive. Thanks to our tour guide Nick - a fantastic day. Real craftsmanship on show.

I enjoyed a great time at the Morgan factory tour as part of a group visiting from the Porsche GB Owners Club - we’d travelled down from the North West and had a great few hours taking in an informative and fascinating narrative from our guide, Andy, who was so passionate about Morgan cars, a wonderful experience and I would recommend it to anyone who is interested in cars or manufacturing.

We visited Morgan on 10.05.24 and it was an absolutely breathtaking experience. Our guide was Kenneth Wright. He burns for the brand and the history. Later we met Alison in the shop. She is a real sweetheart, friendly, enthusiastic and really nice and we talked for a while. The girls in the restaurant are really friendly and helpful as well. Finally we met Cousin Nick. He is a real Morgan enthusiastic as well. He explained us a lot and although his working time was already over, he showed us all the cars available and answered all our questions with a lot of patience. We will definitely return!

The Morgan factory tour was very interesting and informative. Being Saturday there was no one working which allowed us to wander beyond the normal safe trail and get a real close up look at all the various stages of build.
It was thoroughly enjoyable and I would recommend a visit to anyone interested in the Morgan story.

Factory tour was excellent, well worth a visit. Service in the cafe is very slow though, so make sure you leave plenty of time if you want tea and a cake afterwards!

A brilliant 2 days at the Morgan Experience Centre. An interesting informative factory tour and afternoon tea on day 1, followed by a day’s car hire and a 100 mile trip around the Cotswolds top down sun shining amazing experience.

Fabulous tour of this famous sports car factory set in the glorious countryside of Malvern.

Another great visit. The tour guide was excellent. New things to see.

Amazing place was on work experience for the week and got a passenger ride in a car and a factory tour which were awesome the factory tour was very informative.

We had a wonderful day at the Morgan Motor Company. The staff were very welcoming and happy to share the history and stories of all the odds and ends around the facility. The archives and museum were very nice. See the assembly and details of the work was amazing. The coffee shop and gift shop are a wonderful touch.

Wonderful experience, excellent guide who knew exactly what he was talking about. Would highly recommend.

Bought as a 50th birthday present by my daughters, I'm not sure who was most excited my wife or myself. The trip was helped by great weather and a lovely setting. The tour itself was very in formative and simply put its was an experience not to be missed. The opportunity to see the various build stages of an iconic british car was just amazing. The detail and planning is outstanding and been able to get so close was great. The tour guide Keith was lovely, friendly and very knowledgeable and made the tour well worth while. The added bonus was afternoon tea afterwards. Next time it would be nice to do the drive experience!!

Super visit, really informative and the time whizzed by. Lovely cafe too for a snack, coffee, or lunch. All newly renovated as well. The factory tour was brilliant, highly recommended seeing most areas of work and with radio headsets for clear audio of the guide. Parking was easy and everything great.

A fantastic experience. The factory tour was very good. All the staff were super friendly and it was great value for money!!

A spontaneous visit to the Malvern's, and Morgan visitor center, decided to take advantage of the factory visit tour Kevin was excellent 👍 Well worth a visit even if you don't go on a tour some great Morgan's to salavate over 🤗

I booked a Morgan factory tour with afternoon tea as a present for my partner who is a car enthusiast.

Arrival and the tour:

We arrived per Instructions 10/15 minutes prior to the tour start time. There is plenty of parking on site.
The reception building which also has the gift shop and cafe is a lovely building, it somehow manages to be modern but doesn't stick out like a sore thumb in comparison to the traditional style that the Morgan company is known for.
We were welcomed by a receptionist and given clear instructions of where facilties were and where to wait for the tour.
There is a small section to the left of reception hosting some Morgan cars you can look over while you wait, and the cafe area also had some Morgan cars in, as well as a muted informative video on loop (with subtitles)

At the start of the tour, you are given a single ear piece of audio equipment which allowed you to hear a video and then, you can continue to wear this on the tour as it was linked to the guide so you can hear the guide speaking at all points of the tour.

We hadnt seen this before for guided tours and thought it was a great idea as it allowed us to not miss anything as the group moved from place to place, especially inside some of the noisy parts of the busy factory. It also meant we didn't all have to crowd around on top of each other just to hear what was being said which gave the tour an even better relaxed atmosphere.
The design of the ear piece sat flat on the outside of your ear and was very comfortable and not distracting.

Our tour guide was really passionate about Morgan cars and this shone through during the tour which we loved. Our guide was also very happy and eager to answer questions as and when we had them, even sticking around at the end of the tour to discuss things with a few of the group.

The Afternoon Tea:

I would come back just for this afternoon tea!
The afternoon tea is held in the cafe area. The staff were so friendly and attentive. They explained the drinks were unlimited and they had a very large range both hot and cold. I opted for pear juice and my partner went with a gusto slimline coke these were absolutely delicious and I would highly recommend if you wanted to refresh with a cold drink.
The food consisted of:
6 finger sandwiches (3 cheese and onion, 3 Ham and dijon mustard)
2 savoury sausage rolls
2 scones with jam and cream
2 Salted caramel brownie
2 small pastries
This was beautifully presented on slate and all very delicious.

Overall, the staff were all very welcoming, the tour was super interesting and I would reccomend this experience to anyone who is open to learn something new.

Visiting Morgan we took the factory tour today. Very interesting to see up so close the work being completed on all models including some bespoke one offs. You are taken round by Morgan enthusiasts who mostly own one and know more information than you can ask! Food is available, we enjoyed the lunch and coffee we had there. There is a very good shop where you can buy most things you could want with a Morgan logo added and finally you can spend £50k upwards on an actual car and pick one of the 4000 plus colour choices!! Most go for British Racing Green. Highly recommend a visit if you have a car lover in your family.

An excellent tour of the Morgan Works. So many old coachbuilding techniques still being used to this very day. Well worth the £30 ticket price.

Excellent tour of the factory. Fascinating to see so much craftsmanship put into a vehicle these days! Everyone was friendly and happy to talk about their work.
The tour takes about two hours and there is nowhere to sit en route so be prepared to be on your feet all the time.
Very reasonable cafe for light meals, tea, coffee and cakes. Clean toilets.
Take your camera as photography is encouraged - what a change from some other manufacturers.