Iceland Supermarket Sunderland

The Iceland store in Sunderland offers a decent shopping experience, with a good selection of groceries and essential items. While the store certainly has its merits, it does display signs of being somewhat dated.

One of the standout features of the Iceland Sunderland store is the wide variety of frozen foods available. From frozen vegetables to ready-to-cook meals, the store caters to those looking for convenient and affordable options. The prices are generally reasonable, making it a budget-friendly choice for many shoppers.

However, it's hard to overlook the fact that the store's interior and layout feel a bit outdated. The decor and shelving appear to have remained largely unchanged for some time, giving the store a somewhat tired and worn appearance. This can affect the overall shopping experience, as a more modern and organized layout could enhance customer comfort and navigation.

Additionally, the store's checkout area seems to lack the efficiency and technology seen in newer supermarkets. The absence of self-checkout kiosks or contactless payment options can lead to longer wait times, especially during peak hours.

Despite these dated aspects, the Iceland Sunderland store remains a reliable option for grocery shopping in the area. The diverse frozen food selection and competitive pricing make it a valuable resource for customers seeking affordable meal solutions. However, an update to the store's interior and technology could certainly elevate the overall shopping experience.

Nice staff. Always well stocked

Lots of products on bargain price👍

Good deal on crates of 24 cans of pop, top named brands 3 crates for £24 👍

The burgers jus haven't been quite the same ever since they took the horse meat out 🐴🍔😉

Plenty of selection, usually small queue ...if any .... during restrictions. They stock branded as well as Iceland's own name goods. Can recommend Iceland hash brown chips, Iceland salad bowl, frozen desserts and the Greggs savoury bakes. Many branded offers available, also their canned drinks have been a good buy compared to some of the larger stores. Pleasant helpful staff.

Great to see more air fryer cooking instructions on frozen items and Iceland seems to be leading the way with this way of cooking. Good selection.

Love this store . Friendly staff ,great stock ,great prices and free delivery ..ticks all my boxes apart from the unpacking at home .

slimming world 10% off all your shopping if you are a member, limited time

Good value for money. We buy lots of groceries here but always our eggs, sweet potato chips, (which are the best) and

Good range of products helpful staff when you can find one till staff always good

After a slight refit, the pallion store is now carrying a little more stock. Daphne and her team are fantastic.

Good as always generally checkouts very busy and was given details on new bonus card 👍😊

Excellent, helpful, got everything i wanted. I love Iceland for its wide isles, friendly staff and excellent range.

Excellent value for money and all customers and staff were wearing masks

Excellent service friendly staff

Staff on till was very friendly and shop has a lot to offer

Lots of delicious food in stock, excellent range of fresh produce.

My favourite grocery store. Love it.

Just a quick shop they had everything i needed